Google My Business Product Management Director Anita Yuen has published an article on making Google My Business work for agency and platform partners.

Justifying the objectives of GMB, Yuen says, “We always strive to make our products simple and intuitive for small businesses, but many businesses are strapped for time and rely on third-party agencies and platforms to help manage their online presence. Today, at the Local Search Association conference in Chicago, IL, we’re announcing a few improvements aimed at making it easier for agencies and partners to manage Google listings with Google My Business—including updates to the Google My Business API, a new Google My Business agency dashboard, and the launch of a Partners program.

In the last couple of years, we’ve invested in the Google My Business API, introducing features like Reviews, Menus, Insights and Posts to make it possible for agencies and platform partners to easily maintain and update Google listings for their end customers. With our latest API update, we’re adding more features like offer posts and merchant description so partners can continue to offer Google My Business’ latest features to their customers efficiently and at scale”.

Making Google My Business work for agency and platform partners

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