Seven points for an ethical and effective selling process
Honesty is the ultimate policy that leads you to gain people’s trust and make them your customers for a long duration.
Copyblogger’s Sonia Simons has shared seven points that can help you lead towards an ethical and effective selling process.
Simone says, “It’s easy to think that if your audience loves you, all that love will translate automatically into paying customers. But if one of your goals is a financial payoff from your content, you still have some work to do.
You have to offer something they want
Your Aunt Frances loves you very much, but if you’re a Prius dealer and she’s more of a Lamborghini person, you’re never going to sell her a car.
(And if you do somehow manage to, she’ll always resent you for it.)
Your audience needs to both love you and want your product or service. They also need to be buyers.
If your audience is made up of monks who have taken a vow of poverty, you have a tough road ahead of you, even if you could somehow demonstrate that driving a Lamborghini is actually a meditation with profound spiritual implications”.
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