Have you heard about these new features of Facebook ads
The Business 2 Community contributor Allen Finn has shared five new features that are coming to Facebook ads.
Finn says, “While the mainstream media has quickly latched onto Facebook’s Match-killer (the online dating juggernaut’s stock tanked yesterday when Zuck and co.’s relationship-centric app was announced) and improved functionality aimed at removing instances of bullying / subversion of the democratic system, there were a handful of exciting announcement that could very well impact the way you market your business.
Interested? Good.
Let’s dive right in.
Track Performance (Even on the Go) with Facebook Analytics
“People-first analytics for an omni-channel world.”
Gosh that sounds neat.
Facebook Analytics (check out the microsite: even if you don’t feel like reading through it right now, it sure is cool to look at) is a new tool from Facebook designed to help companies gain an understanding of how people interact with their business assets (website, Facebook page, app) for the purposes of, you know, optimization. While some of the features highlighted aren’t new but, rather, repackaged under the Analytics umbrella, they are incredibly useful for paid and organic social ads”.
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