Strategies to get new customers online
Customer acquisition is the utmost important thing in business. But getting new customers is not an easy task when it comes to competing with so many brands and marketers online.
Business 2 Community contributor Betsy Kent has shared some useful tips to land new customers in five minutes.
Kent says, “If you’re an online shopper you’re probably checking out the customer reviews before you make a purchase. And you’re not alone. A recent study shows that 85% of consumers trust online reviews as much as personal recommendations.
The power of online reviews is not reserved just for e-commerce. Local businesses are particularly impacted by the amount and quality of their online reviews.
Here’s a perfect example: This past Mother’s Day my son decided to give me my favorite gift – a 90-minute massage. But since he lives in Brooklyn and I live in Covington, KY (outside of Cincinnati), he left it up to me to decide where to go for my massage”.
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