Are you making these copywriting mistakes?
An effective copy helps you convert more prospects into customers. It has the power to effectively elaborate the major features and advantages of the products or services you are offering.
Many a time very minor mistakes mar the impact of your copy and become hindrances. Copyblogger columnist Nick Usborne has shared five conversion-killing copywriting mistakes that we should avoid.
Usborne says, “Let’s go through five of these mistakes, one by one, and figure out how to correct them.
Conversion Killer #1: You write to the wrong person
Sometimes this means you’re writing to totally the wrong person.
For example, if you’re selling a family car, you might assume you should be writing to “dad.” But you’re not taking into consideration a recent study that shows 82 percent of moms have the final say in which car they finally buy.
So if you’re writing just to dad, you’re making a big mistake.
The same can happen in B2B. You think you’re selling to person A, but it’s person B who has the final say. Or maybe the decision goes to committee.
The point being, you can’t write a good sales page if you’re writing it to the wrong person.
How to fix it
The cure is to do your research before you start writing, or have someone do it for you.
Make sure you know who you’re writing to. And then do a ton more research until you feel you really know that person”.
Comments are closed.
