MOZ’ Will Critchlow has shared the kind of consequences marketers may face when it comes to Google’s GDPR compliance efforts and its impact on the data.

Highlighting Unexpected consequences of GDPR Critchlow says, “When you deal directly with a person in the EU, and they give you personally identifiable information (PII) about themselves, you are typically in what is called the “data controller” role. The GDPR also identifies another role, which it calls “data processor,” which is any other company your company uses as a supplier and which handles that PII. When you use a product like Google Analytics on your website, Google is taking the role of data processor. While most of the restrictions of the GDPR apply to you as the controller, the processor must also comply, and it’s here that we see some potentially unintended (but possibly predictable) consequences of the legislation.

Google is unsurprisingly seeking to minimize their risk (I say it’s unsurprising because those GDPR fines could be as large as $4.4 billion based on last year’s revenue if they get it wrong). They are doing this firstly by pushing as much of the obligation onto you (the data controller) as possible, and secondly, by going further by default than the GDPR requires and being more aggressive than the regulation requires in shutting down accounts that infringe their terms (regardless of whether the infringement also infringes the GDPR)”.

What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions

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