Four ways to deal with bad reviews
Customer reviews work as an irresistible asset for the online businesses. But we cannot expect the reviews to be positive always. We as marketers need to cultivate the skills to handle the negative reviews tactfully.
Econsultancy columnist Marina Cheal has shared four tips to help marketers deal with bad reviews.
Cheal says, “The good news is that a few bad or lukewarm reviews can actually be helpful to your brand. Customers find it more authentic when they can see a company has slipped up but rectified it. In fact, customers spend more than five times as long on a site when they interact with bad reviews, so it’s worth making that time count. No-one is perfect all the time. But it’s how you handle those reviews that reassures customers both past and present.
Be polite
We all know from email snafus that a well-meant message can come across as curt or even downright rude. Replying to a review means making your intentions clear and that includes tone of voice. There’s no need to be obsequious but use language that makes it obvious you respect their opinion and are grateful to have been made aware”.
Comments are closed.
