Customer testimonials are proven for their ability to help you convert more prospects. Testimonials help you share the satisfaction level of your present and past customers.

Shopify contributor Kaleigh Moore has shared an useful article on persuasive power of testimonials and how marketers can get and utilize great testimonials.

Moore says, “There have been quite a few studies that look into the effectiveness of testimonials in relation to ROI. The results indicate that they do, in fact, have a major impact on conversions and sales.

The numbers don’t lie:

  • Econsultancy data shows that sites showcasing testimonials experience an 18% increase in sales, while increasing the likelihood of purchase for 63% of site visitors.
  • When WikiJob tested a site page with testimonials vs. one without, the version with them earned 34% more conversions.
  • Reevoo data shows that 50 or more reviews per product can mean a 4.6% increase in conversion rates.
  • Brightlocal found that 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.

What we can take from this is a simple conclusion: Testimonials are essential for ecommerce businesses”.

The Persuasive Power of Testimonials (And How to Unlock Them for Your Business)

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