Sizable number of followers on any social network can work as a great asset for any brand and network like Pinterest has its immediate benefits for e-commerce retailers.

Shopify contributor Desirae Odjick has shared some useful strategies to help marketers increase their followers on Pinterest.

Odjick says, “Getting more followers on Pinterest is all about understanding the platform and how it works. Do hashtags matter? What’s really working these days? How do you find your audience?

Luckily, there are a few straightforward tweaks to your Pinterest strategy that can help you grow your followers, your reach, and your ecommerce business. That’s what we’re tackling today on Ask Shopify.

Treat Pinterest like a search engine

One of the things that makes Pinterest so different from most social media platforms is that people often use it like a search engine. For example, they’ll have a regular feed with pins from accounts they follow, but they’ll also go straight to the search bar when they’re looking for “easy vegetarian recipes.”

That’s why keywords matter everywhere on Pinterest, from your board titles, to your profile description, to your pin descriptions. You can build a list of relevant keywords for your brand right on Pinterest”.

How to Get More Followers On Pinterest: Reach New Audiences To Grow Your Business

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