Four tips to make an irresistible offer
When it comes to converting more prospects into clients, your offer works as the establishing link between your product or services and the buyers.
Copyblogger’s Sonia Simone has shared four elements that can help you create an appealing offer.
Simone says, “You could always try to sell people something they don’t want. But:
A) It will work miserably or not at all,
B) You’ll get the results “barfed up” in the form of complaints and returns
C) It’s a lot easier for prospects to run away than it is for toddlers.
Instead, review these four elements of an appealing offer.
1. Make it nutritious
The best offers are nutritious — in other words, beneficial to the customer.
Yes, you can definitely (maybe even easily) sell a product that doesn’t actually do the prospect much good. But you’ll get the most recurring business (and satisfaction) out of selling good stuff, not junk food.
When your customers are truly better off for buying what you offer, they’re a million times more likely to spread the word about how great you are”.
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