User-Generated Content works as an asset for online marketers. It helps them convince more prospects with less content creation efforts.

Shopify contributor Braveen Kumar has shared an useful article on persuading your customers to create more user-generated content.

Kumar says, “If you find your target users naturally share content that relates to your brand, you’re in luck—you’ve already got some fuel for your UGC strategy.

But if they aren’t just yet , you’ll need to find a creative overlap between the kind of content that can help build your brand and the kind of content people actually want to make and share.

The type of content you encourage users to create doesn’t need to be directly about your products. Come up with your own imaginative angles while staying mindful of the reasons people share content in the first place.

People have very personal and human reasons for sharing content. According to a survey conducted by CoSchedule:

  1. 49% share to inform, influence, or inspire action around the products they care about”.

User-Generated Content: How to Rally Customers to Create Content with You

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