HubSpot’s Lindsay Kolowich has shared a list of 17 of the best brands on Instagram. This list can inspire other brands and marketers to craft their own Instagram strategy. 

Kolowich says, “Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and what about their posts sets them apart. For each of these brands, we’ve included examples of their best posts. For some of them, we’ve also included their most popular Instagram post of all time in terms of engagement (i.e. combined total of likes and comments) thanks to data from Instagram analytics and management platform Iconosquare.

17 of the Best Brands on Instagram

1. Lego

Followers: 2.6M

If you’re not following Lego on Instagram, you’re missing out on some entertaining content that isn’t just product plugs for kids.

The famous plastic building block brand populates its Instagram feed with fun takes on pop culture references everyone is bound to appreciate — something many businesses can learn from on their own Instagram accounts”.

17 of the Best Brands on Instagram Right Now

HubSpot
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