Analysis and interpretations are the key elements that help you continue improving your branding and marketing strategies. Similarly the social media models help you better understand your performance on social.

Content Marketing Institute’s Meenakshi Krishnan has shared three models that help improve social media marketing.

Krishnan says, “Generated based on the associations between measurable variables, these models help predict what will happen and why it will happen. Such models work well for brands that have a lot of human interaction and a large amount of social media data.

In social media, predictive models bring out customer patterns derived from the historical and transactional data to identify risks and opportunities. Predictive models can rank customers by their preferences and guide your decision-making for lead scoring.

Predictive tool: IBM Watson Analytics for Social Media

Watson understands unstructured data and context. Watson Analytics for Social Media lets you sieve millions of interactions on social media platforms, including Facebook, YouTube, Amazon, Google Plus, WordPress, and Reddit“.

3 Models (and Tools) to Understand, Predict, and React to Your Social Media

Content Marketing Institute
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