Continuing content marketing growth with eight strategies
Content Marketing is evolving further and has become a promising platform for the brands and marketers. To keep track with the upcoming opportunities and challenges in this domain you need to keep enhancing your skill set.
HubSpot columnist Justin Lee has shared eight strategies to help marketers embrace the future of content marketing.
Lee says, “93% of B2B businesses use content marketing.
Only 5% feel that their efforts are very effective.
And an estimated 50% of all content is going completely unused.
Where did it all go wrong?
Just a few years ago, you could post 1, 2, 3, 300 blog posts on your website; furiously direct traffic to them through all your social platforms; amass zillions of inbound links; target a bunch of keywords; aaand easily rank on Google.
Controlling your message and gaining customers was (well, almost) a piece of cake.
No longer.
The halcyon years are over; as Gartner’s Hype Cycle predicted, we’re knee-deep in the trough of disillusionment”.
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