Content Marketing is evolving further and has become a promising platform for the brands and marketers. To keep track with the upcoming opportunities and challenges in this domain you need to keep enhancing your skill set. HubSpot columnist Justin Lee has shared eight strategies to help marketers embrace the future of content marketing. Lee says, “93% of B2B businesses use content marketing. Only 5% feel that their efforts are very effective. And an estimated 50% of all content is going completely unused. Where did it all go wrong? Just a few years ago, you could post 1, 2, 3, 300 blog... [...]

Econsultancy’s Patricio Robles has reported that on the first day of the implementation of General Data Protection Regulation (GDPR), None Of Your Business (NOYB), a non-profit organization has lodged complaints against Google and Facebook with four different European authorities. Robles says, “The complaints allege that these two tech giants have violated the GDPR’s prohibitions against forced constent by using popups prompting users to give consent if they want to continue using their services. NOYB claims that Facebook has already blocked the accounts of users who have... [...]

MOZ is hosting a webinar on ‘International Local SEO: Insider tips and tricks’ on Wednesday, June 6 at 9.00 am PDT. The MOZ says, “As your company expands into new markets, it can be overwhelming to stay up-to-speed and informed internationally. You may want to customize content for an emerging market, but don’t know how to reach those customers – or unsure where they’re searching for businesses like yours. Join us to learn: How to identify the international opportunity for your website Core website metrics you should be paying attention to internationally Tips for... [...]

eMarketer is hosting a webinar on ‘GDPR is Here—Seven Things Advertisers Need to Know’ on Thursday, June 7 at 1.00 pm ET. The eMarketer says, “We invite you to join us as eMarketer principal analyst Lauren Fisher sits down with the hosts of the eMarketer Live webinar series to revisit GDPR, now that it has taken effect. She’ll break down what’s happened so far and where marketers stand—and offer up seven tips that advertisers should take note of. This live-video presentation will provide: A data-packed discussion on the reactions and outcomes in a post-May 25 world Seven... [...]

Content Marketing Institute is hosting a webinar on ‘The Lazy Marketers Guide to Runaway Webinar Success’ on Wednesday, May 30 at 2.00 pm EDT. The CMI team says, “Ever planned an event and compulsively checked the RSVPs? Endlessly prepared for your big moment only to find your heart in your throat as you step onto the stage? Webinars are an emotional rollercoaster. Exhilarating when you come out on top. Dispiriting when things go awry. Well, don’t resign yourself to fate just yet. We’ve got good news. Analyzing 350,890 webinars in excruciating detail, we’ve found the 9... [...]

Snapchat has launches its first Lens that reacts to sound. According to Engadget, this new feature will be available to all its users in coming days. Mariella Moon says, “Snapchat has quite a few intriguing Lenses you can play with, including its body-tracking ones that can follow you around and its majestic sky whale Lens that uses sky segmentation technology. Now, it has rolled out the first ever Lens that reacts not just to what it sees, but also to what it hears. The ephemeral messaging app has just added the first Lens that reacts to sound to its carousel. It’s a cute animal... [...]

eMarketer is hosting a webinar on ‘Marketing Data Management’ on Thursday, June 21 at 1.00 pm ET. The eMarketer team says, “As B2B marketers and sellers aim to execute more targeted and account-based programs this inevitably requires them to rely on a host of technologies and data sources to better understand their buyers. Integrating all that data and managing it, however, poses significant challenges. eMarketer B2B specialist Jillian Ryan will break down the key types of data B2B companies are identifying and integrating, and the technology to do so”. Marketing Data Management eMarketer  [...]

Android Police contributor Taylor Kerns has reported that Google Feed is showing ads to some of the users. This might open up an altogether new opportunities for the brands. Kerns says, “In what seems to be a limited test, the Google Feed has started showing ads for some users. The ads look like you’d expect: otherwise normal cards with a little green “Ad” badge in the corner. Unsurprisingly, people are not pleased. We’re getting reports directly, and people have started complaining on Twitter and Google+. Google is in the ads business, so it’s logical that... [...]

Blogging is an evergreen strategy that works for promotion and branding. It also helps you stay connected with your customers and spread information about your company. Apart from these, blogs are also great when it comes to earning direct revenue from the content you share. Entrepreneur contributor Matthew McCreary has shared three strategies that can help you make more money from your blog or website. McCreary says, “One of the most common ways to make money through your online content is to partner with businesses who value your audience. Just like you might turn on filters when targeting... [...]

Entrepreneur magazine team has published a video ‘After Facebook and Snapchat, What’s Next for Social Media Marketing?’ featuring Carlos Gil. The Entrepreneur team says, “We’re in an interesting time, to say the least, for social media marketing. Today, for most large brands, small businesses and creators, it’s hard to stand out from the digital noise on social media without investing large sums of money into advertising and content that includes investing in resources (people) for graphic design and video production. In spite of the social media landscape continuously... [...]