The Facebook Carousel ad format allows you to display up to 10 images or videos on “cards” within a single ad. It gives an interactive viewing experience to your customers. Business 2 Community contributor Gordon Donnelly has shared a short guide on creating effective Facebook Carousel ads that can convert more clients. On using Facebook Carousel ads  to get more traffic, Donnelly says, “Whether you’re driving general traffic, traffic to unique pages with unique cards, or traffic to a single page with all your cards—the Carousel format makes for a solid traffic driver. For their... [...]

Analysis and interpretations are the key elements that help you continue improving your branding and marketing strategies. Similarly the social media models help you better understand your performance on social. Content Marketing Institute’s Meenakshi Krishnan has shared three models that help improve social media marketing. Krishnan says, “Generated based on the associations between measurable variables, these models help predict what will happen and why it will happen. Such models work well for brands that have a lot of human interaction and a large amount of social media data. In... [...]

Entrepreneur contributor Susan Gunelius has shared some useful tips to help marketers get more email subscribers and make their email marketing campaigns wider and successful. Gunelius says, “The good news is, if you choose the right lead magnet and spread the word to the right people, your email list is practically guaranteed to grow. With that said, you need to understand what makes a lead magnet successful. Successful lead magnets succinctly solve a specific problem The best lead magnets provide useful, meaningful, or educational content quickly and clearly in a manner that is easy to... [...]

Entrepreneur magazine team has published a video ‘Follow These Tips to Survive Facebook’s Ad Changes’ featuring Ben Angel. The Entrepreneur team says, “Still confused about the changes Facebook has made to its advertising system? You are not alone, but as Entrepreneur Network partner Ben Angel explains, there are some ways you can make the adjustment easier for your business. Angel warns that these big changes come in waves, and to survive them, it’s important to be flexible and able to ride these waves — not get bulldozed by them. Some of Angel’s tips... [...]

Entrepreneurship is all about learning from the success stories and implementing the same for your own business success. Online blogs by such successful entrepreneurs help the ones who are just taking up the journey. HubSpot columnist Meg Prater has shared the list of thirteen entrepreneur blogs that can inspire new business owners. Prater says, “Whether you’re ready to stop dreaming and start doing, or still in the planning stage of turning your ideas into a full-time job, these blogs for entrepreneurs are the right place to start. Get insider advice on cryptocurrency news, tactical tips... [...]

HubSpot has published ‘Beginner’s Guide to Google Tag Manager’. The guide aims at helping marketers use Google Tag Manager tag management system effectively as it makes the tagging process quite easy for them. Caroline Forsey says, “Collecting data using tools like Google Analytics is critical for expanding your business’s online reach, converting leads into customers, and optimizing a digital marketing strategy to create stronger relationships with your audience. However, collecting data is easier said than done. Google Analytics and other similar analytics tools aid... [...]

Econsultancy is hosting a webinar on ‘Artificial Intelligence and Machine Learning’ on Thursday, June 28 at 2.00 am EST. The Econsultancy team says, “Our June webinar will examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from Econsultancy’s upcoming report titled: “A Marketer’s Guide to Artificial Intelligence and Machine Learning”. Artificial intelligence has begun to change how we market and who we market to so it will be essential for marketers to understand the implications. Key points... [...]

Econsultancy columnist Michelle Goodall has shared views of four experts on the highs and lows of social media marketing in 2018. Goodall says, “Our experts are from agency, vendor and client-side, and span B2B, B2C and many industries and sectors. All were open and frank about the social media trends and opportunities and the challenges that they are contending with. Here’s a flavour of just four of the topics covered in the 190+ page guide, with quotes from a few of our global experts. No slowdown in social media growth, no significant new social media entrants The global growth of... [...]

MOZ has published the Whiteboard Friday video featuring Russ Jones on ‘4 Tactics for Agencies Looking to Succeed’. The MOZ team says, “Are you sure that your current SEO goals are the best fit for your organization? It’s incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to improve. In this edition of Whiteboard Friday, Rand outlines how to set the right SEO goals for your team and shares two examples of how different businesses might go about doing just that”. How... [...]

Entrepreneur magazine team has published a video ‘Get Ready for AI-Enabled Advertisements’ featuring Neil Patel and Viewership.com’s Adam LoDolce. The Entrepreneur team says, “In this video, Entrepreneur Network partner Neil Patel sits down with Viewership.com’s Adam LoDolce to address some of the questions of his social media followers. When one Facebook fan asks about the future of AI as a competitor to SEO and digital marketing, Patel explains how AI will be integrated into digital marketing. For Patel, in the future, smart appliances will most likely be able to... [...]