According to Mary Meeker’s 2018 Internet Trends report, global e-commerce sales reached $450 billion in 2018. As compared to 2017, the sales have grown by 16%.

Commenting on the report findings, Marketing Land’s Amy Gesenhues says, “As e-commerce grows, it is taking a bigger bite of retail sales overall. According to the report, e-commerce represented a 13 percent share of all retail spend (both online and physical retail sales) in 2017. As e-commerce continues to grow, physical retail sales growth is trending toward deceleration, with less than 3 percent year-over-year growth.

Mobile shopping is also on the rise, with mobile shopping app sessions growing 54 percent year over year. In fact, mobile shopping represented the fastest-growing app session, ahead of music/media/entertainment (up 43 percent year over year), business/finance (up 33 percent year over year), utilities/productivity (up 20 percent year over year) and news/magazines (also up 20 percent year over year)”.

Mary Meeker’s 2018 Internet Trends Report

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