Avoid these email marketing mistakes
An effective outreach email should have a great beginning. It should rightly attract the subscriber’s attention and make an attempt to influence them.
Many a times we lose subscriber interest due to poor sentences in the beginning of the marketing email.
HubSpot columnist Aja Frost shared seven awful first sentences that can kill your outreach emails. Avoiding these emails can surely help.
Frost says, “Check out the first sentences you should never use unless you want buyers to delete your emails.
1. “My name is … ”
Names are one of the hardest things to remember — because, let’s be honest, people aren’t that interested in them. That means starting emails with, “My name is Aja Frost, and I’m an account executive for Zone,” will send my recipients straight to snoozeville.
Plus, it’s easy for prospects to figure out your name if they want to. All they have to do is look at the “From” field or email signature.
Luckily, fixing this mistake is easy: Just cut this sentence from your message so it now begins with the second sentence. Your recipient will appreciate how quickly you get to the point.
2. “I work for … ”
Launching into your message with “I work for so-and-so” is even worse than starting with your name. Not only is it boring and unoriginal, but it’s like planting a huge sign in the prospect’s brain that says, “I’m trying to sell you something!!!”
Telling the prospect which organization you represent can be useful; for instance, if the company is well-known”
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