Five ways employee advocacy can boost brand marketing
Reviews about your products and brands matter most when it comes to promoting it. And when your employees join hand in the process of promotion, success comes closer.
Econsultancy columnist Nikki Gilliland has shared five ways employee advocacy can boost your brand marketing.
Gilliland says, “According to research from LinkedIn, employees collectively have social networks an average of ten times larger than a single corporate brand.
So, by utilising these networks, brands can automatically extend their reach, ensuring that more people become aware of their company (and something positive relating to it).
Interestingly, LinkedIn also suggests that, when employees share content, they typically see a click-through rate double that of their company. This is all to do with authenticity, as the majority of people are said to be more likely to trust recommendations from people they know above all other forms of advertising.
Fujitsu is one brand that has capitalised on this notion, using its own employee advocacy program to hugely extend reach”.
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