Seven ways to improve your mobile site experience
Google is now more concerned about mobile-first indexing and so you cannot afford to ignore this as the ignorance can put you out of the race.
Content Marketing Institute columnist Bethany Johnson has shared seven steps to help marketers improve their website’s mobile browsing experience.
Johnson says, “Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant.
But search users have high expectations – they expect the exact information they seek to be immediately available in an easy-to-comprehend way in a format they prefer. How can you adequately put users who have such high expectations first?
Alana Vieira, Google’s product marketing manager of mobile experiences, says that those high expectations are an indication of an empowered user group who expects helpful, personal and frictionless mobile experiences across the board. Centering your team’s approach on assisting these consumers can transform your results.
In her Intelligent Content Conference presentation, Customer Experiences: One Step, One Second, Alana shares how to deliver a user experience that can transcend brand loyalty and outdo your competitors’ offerings. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience”.
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