Econsultancy columnist Rebecca Sentance has shared three online video marketing statistics based on Mary Meeker’s Internet Trends Report.

The report has shared a comprehensive report on the state of online video in 2018, and what new opportunities video brings for marketers.

Rebecca Sentance says, “There was a time not too long ago when the idea of watching online videos on a mobile device was laughable. Mobile internet speeds were too slow, videos ate up too much data, and screen sizes weren’t optimised for video viewing.

Now, however, with faster connection speeds, better support for video from mobile apps and websites, and smartphone screens that are built for multimedia, mobile video consumption has taken off.

Meeker’s report shows that video consumption on mobile has been on the rise since 2012, but really started to shoot upwards in 2015, with the global number of minutes viewed per day rising from around 14 minutes in 2015 to an estimated 35 minutes in 2018”.

What do the latest trends in video mean for marketers? [Stats]

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