Three strategies to deal with content production obstacles
Quality content creation is a challenging task that requires your constant engagement and efforts. And it should be dealt with seriously as it is meant for your customers.
Marketing Land columnist Rachel Lindteigen has shared three tips to help content marketers deal with the content production obstacles.
Lindteigen says, “We all know content marketing is important to our businesses. We know we need to blog. We’ve heard video is “the next big thing.” We know we need to be emailing our lists, sharing on social media, commenting and responding on social and nurturing those relationships.
And it all sounds great, but, the reality is that it’s hard to keep up with content production, distribution and everything else on your to-do list.
Most companies decide they want to focus on content marketing because they see the opportunity to grow their SEO footprint, drive more traffic to their websites and eventually generate more business. A solid content marketing program can deliver great rewards
We’re all aware of that. So, why aren’t we doing it? The number one challenge I see most companies face is related to content production.
Why do companies struggle with content production?
Sometimes they start strong but don’t have a long-term plan. Maybe they commit to creating a blog and even partner with an agency or consultant to develop the blog design or set the content strategy”.
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