Marketing Week contributor Michael Barnett has published an article explaining eight types of marketing mind. It opens up the kinds of mindsets marketers have.

Barnett says, “As a marketer, you probably spend much of your day thinking about segments of customers, but have you ever wondered which segment of marketers you fit into? According to Marketing Week’s groundbreaking research, marketers divide into eight different psychometric personas.

As part of our 40th anniversary celebrations this year, we commissioned researchers at CrowdCat to conduct a major three-part study of our audience, revealing the three key psychological dimensions that determine how marketers work and the content they consume, from which the personas were subsequently derived.

The first two phases of CrowdCat’s study – consisting of qualitative, contextual interviews with around 27 marketers, followed by a quantitative survey of 386 examining the themes marketers care about – discovered that marketers can be grouped into one of two categories on each of the three psychological dimensions. These represent two opposite ends of a spectrum, so an individual marketer could fall anywhere in between them, but they tend to cluster towards one polarity or the other”.

The eight types of marketing mind

Marketing Week
Sharing is caring