Strategies to achieve customer satisfacction
Customer satisfaction lies at the core of our branding efforts as it is the way that leads to increased sales. Also customer can be retained only if they are happy with your products and services.
Forbes contributor Micah Solomon has shared four secrets of achieving customer satisfaction.
Solomon says, “Customer satisfaction is based on four predictable factors, originally laid out in my first book, a collaboration with Leonardo Inghilleri.
Customers are satisfied whenever they consistently receive:
A Perfect Product
Customers want defect-free products and services. You need to design your product or service so that it can be expected to function perfectly within foreseeable boundaries. True, things will sometimes go wrong. Your products, and people, will sometimes fail due to unpredictable circumstances. But sloppy or incomplete product or service design is, from a customer’s perspective, intolerable.
Suppose you’re staffing an online photo lab. Let’s call it Stutterfly. You know from experience that one prepress technician (PPT) is needed for every 100 orders in-house. Now suppose you want to be ready for a maximum of 1,000 photo orders at any given time”.
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