Econsultancy shares 10 examples of welcome emails from retailers
A great welcome email helps you make a good beginning of a new relationship with your subscribers. Also it allows you to establish desired first impression on their minds.
To help marketers design and send right welcome emails, Econsultancy columnist Nikki Gilliland has shared examples of ten welcome emails of different brands.
Gilliland says, “As we enter a post-GDPR world, welcome emails remain one of the most powerful tools in a marketer’s arsenal.
A chance to say hi to those who actively want to hear from you – welcome email campaigns should be thought of as a clean slate, and the chance to forge a long-term relationship with new customers.
We’re nothing if not optimistic, right?
With this in mind, here’s another round-up of current welcome emails campaigns from a bunch of different retailers, with analysis on why they work (or not, as the case may be).
1. Eve
Most welcome emails tend to focus more on imagery than content, with longer emails often reserved for follow-up communication.
However, mattress-brand Eve sets out to inform new customers from the get-go, including a wordy introduction to the brand. Alongside this, it points users towards different sections of its website, including its blog on sleep, and its refer-a-friend scheme”.
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