Five tips to use follow-up emails for better sales
Many a times it is hard to capture the subscriber attention and interest via email marketing. It is important to keep reinventing new methods of following up with them so that you can make them take and action.
HubSpot columnist Jeff Hoffman has shared five strategies to send follow-up emails when you are not getting customer response.
Hoffman says, “How many times has a deal been going along without a hitch until, suddenly, it’s not? One week of silence passes, then two, and you’re left wondering what you did wrong and if there’s any way to fix it.
By this point, you’ve likely sent previous follow-up emails or left voicemails for your prospect. So, what’s your next step? Here are five principles to adhere to when sending a follow-up email after no response. Follow them, and you’re more likely to welcome a few of those prodigal prospects back into your open arms.
Sending a Follow-Up Email After No Response
1. Ask yourself (honestly) if you included a close in your first attempt
When we send an initial follow-up email to fish for a response, salespeople often soften them. We throw in an “I’d love to hear back from you” or “I’d like to learn more about what you do.”
The problem is, these aren’t questions and none of them ask for a close. Closing isn’t just a will-they-or-won’t-they-sign-the-contract question. Every communication you have with a prospect — from initial outreach to final paperwork — should include a close”.
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