Google Analytics helps you discover the sources of traffic to your websites. To get the real view of it you need to understand how to filter the traffic that comes from authentic sources.

MOZ columnist Carlos Escalera has shared some useful tips to filter spam, bots and junk traffic in Google Analytics.

Escalera says, “Most users get worried and anxious about spam, which is normal — nobody likes weird URLs showing up in their reports. However, spam isn’t the biggest threat to your Google Analytics.

You are!

The traffic generated by people (and bots) working on the site is often overlooked despite the huge negative impact it has. The main reason it’s so damaging is that in contrast to spam, internal traffic is difficult to identify once it hits your Analytics, and it can easily get mixed in with your real user data.

There are different types of internal traffic and different ways of dealing with it.

Direct internal traffic

Testers, developers, marketing team, support, outsourcing… the list goes on. Any member of the team that visits the company website or blog for any purpose could be contributing”.

Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

MOZ

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