Six reasons to use email marketing for better ROI
ReadWrite contributor Rohit Prasanna has shared six reasons he chooses email marketing for better ROI.
Prasanna says, “As a business owner, it’s always a good idea to effectively use the marketing tools that are bringing you the most success. Measuring success as a business typically pertains to ROI, sales/income, and new customer acquisition. Reaching your target market with content that will appeal to them, while generating income is key when spending money to market yourself as a brand. This is why it’s essential to ensure you’re using the right marketing tools to reach your audience.
So, just how do SMBs ensure they are using the best, most effective marketing tools? There is a variety to choose from today as more and more marketers are turning to the Internet to reach their target audiences. From social media and blogging to digital advertising and email marketing, businesses have a plethora of options to choose from. The right marketing tools should be able to show clear and concise improvements overall regarding reaching the desired audience, creating value for them, and in turn, loyalty, all while increasing ROI.
As social media grows in popularity, this widespread tool may not be as effective at generating ROI as most would think. So what are SMBs who need to generate a solid stream of income and leads to do? This is where I find email marketing online to be effective”.
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