Four ways to distribute your content using Facebook ads
Content distribution is the key to achieving content marketing success. There exist several channels which can be used to spread your content and social stands at the number one position.
Content Marketing Institute columnist Gavin Bell has shared four ways to using Facebook ads for distributing your content.
Bell says, “Promoting your content on Facebook doesn’t have to break the bank. You can start from as little as $1 per day.
How? Let’s dive in.
1. Create relevant content
You need to create content that’s valuable to the people you’re targeting. Ask yourself, who is this content for? Why would they spend time consuming it? Would someone who doesn’t know our brand share this?
To accomplish this, your content should do one or both of these things:
- Answer a common question your prospects ask
- Solve a problem or pain point your customer has
It also needs to be done in a way that’s engaging. Facebook’s vice president of product management, says a feed’s intent is to inform and/or entertain. Facebook wants its users to have a great experience so they stay longer. What content can you create that entertains, informs, and solves a problem?”.
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