In email marketing subscriber engagement is the ultimate goal as it helps you to initiate a sale. With right email segmentation you can target the right results.

Entrepreneur contributor Susan Gunelius has shared nine email segmentation techniques that can help you improve your email engagement ratio.

Gunelius says, “There are two ways to segment your email list to boost your email marketing results: based on who your contacts are (demographic and psychographic traits) and based on what your contacts have done (behavioral traits). In most cases, segmenting based on behaviors yields the best email marketing results, but your goal should be to develop targeted email conversion funnels based on the data you have. Following are a number of popular segmentation strategies you can use to improve your own email marketing results.

Position in the marketing funnel

Segmenting your list and building email conversion funnels that match the content to the recipient’s position in the marketing funnel is far more effective than sending a single offer to a broad audience. Contacts at the top of the funnel aren’t close to a purchase. They’re at the earliest stages of the consumer buying cycle and need very different content from your brand than people in the middle of the funnel who are in the research stage and people in the bottom who are very close to making a buying decision. Sending a free shipping offer to a consumer at the top of the funnel is unlikely to deliver conversions, but the same offer sent to consumers at the bottom of the funnel could be extremely successful”.

Earn 60 Percent More Engagement with These 9 Email List Segmentation Strategies

Entrepreneur

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