Constant improvement in your marketing tactics can result into enhanced results. The same applies to the email marketing form which has been the oldest marketing channel.

Entrepreneur contributor Liviu Tanase has shared four tips to rightly communication with your customers using email marketing.

Tanase says, “In marketing, email outperforms any other channel, with a reported $44 return on investment for every $1 spent. While it seems that tweet traffic and social media traction leave little room for other methods of communication, email is still the best and oftentimes preferred way for businesses to communicate. It allows the recipient to read messages at their leisure and respond at their convenience. It keeps better record of conversations. It is free and international in scope, can be easily forwarded and can be used to communicate with masses of people simultaneously.

Since email marketing has seen such a boom in the last several years, email deliverability is on every marketer’s lips. There are several strategies that can help make sure an email message travels safely and lands in the inbox.

Don’t buy an email list.

Purchasing a bulk email list significantly increases the probability of listing on many blacklists or building a reputation as a spammer. Most companies work hard to build a brand presence, including a web domain, and one poor quality list can destroy the reputation of the .com or internet domain address associated with the business”.

Email Is Still Your Customers’ Preferred Communication Tool. Here’s How to Make Sure Your Email Marketing Gets Through.

Entrepreneur

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