Innovation is the key to entrepreneurial success. Continuous improvement in the marketing and branding process can help marketers get better results in terms of improved sales.

Business 2 Community contributor Jaime Nacach has shared seven digital marketing strategies that can help you get better results.

Nacach says, “I want to show you some of the proven digital marketing strategies that will bring real results this year.

1. Integrate On Demand video into the customer journey

It’s seemingly hard to gain people’s attention today with the traditional written content. No matter the social media platform you use to reach your target audience, you need videos to connect with them emotionally and keep their attention.

Coupled with that, the human brain processes visual content 60,000 times faster than text and draws 94% more views. Furthermore, having videos on your landing page could raise average page conversion rates by 86%.

According to video marketing statistics from wyzowl, 76% of businesses said videos helped them increase sales. How can you increase conversion on your website and your social media pages with video content?”.

Ready, Set, Convert – 7 Digital Marketing Strategies for 2018

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