HubSpot shares four email templates that generated $100,000 in 30 days
Email marketing is one of the most successful promotional tactics. With a well-planned email marketing strategy, marketers can win at the marketing game.
HubSpot columnist Matthew Scott has shared four email templates that helped generated HubSpot generate
Scott says, “Like most small businesses, we used to get 90% of new clients from referrals. If we had more time, we’d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships.
But we had limited time AND money. So we had to come up with a different solution. As a result, we built a follow-up email system — using the free Email Templates tool from HubSpot Sales — that generated $100,000 in the past 30 days.
Our total revenue increased by 215% since we started sending these templates.
Here’s how we did it:
Step 1: Find prospects who are mentioned in the news
We’re a branding agency in the healthcare industry, so the majority of our clients are doctors or dentists.
One of our favorite tricks is finding doctors who are mentioned in the news, and reaching out to congratulate them. Saying “congrats warms up the initial email and catches their attention”.
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