Improve your online sales with these psychological tricks
Human psychology is an eminent element in the marketing process. Rightly targeting your customers is very important to make them buy your products.
Entrepreneur contributor John Rampton has shared ten psychological triggers that can hep your improve your website’s sales.
Rampton says, “Here are 10 psychological tricks you can implement and test to boost your website sales and bottom line.
1. Make onboarding and shipping look free.
Consumers get anchored to the initial price they see. This means if you want to charge the user for shipping or onboarding, you should include that cost in the initial price. When buyers find out about additional costs later on, it creates anxiety that causes many to shirk away from completing the purchase.
When you explain that shipping or onboarding is free, on the other hand, they will trust your brand and feel you’re doing them a favor — particularly compared to your competitors’ high-priced shipping.
2. Price your goods with a 99-cent tag at the end.
This is known as the left-digit effect. When a user sees a price of $19.99 instead of $20.00, it makes a psychological difference. She becomes anchored to that 19 number instead of the 20. Plus, she places it in the 10-20 range as opposed to 20-30″.
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