Six strategies to improve your Facebook ad performance
Facebook advertising is seen as one of the most cost-effective marketing tactic and an easy way to reach out larger audiences. Rightly created and targeted Facebook ads can make your ROI grow.
Entrepreneur contributor Imran Tariq has shared six strategies to help marketers improve their Facebook ad performance.
Tariq says, “Here are the steps to quickly make Facebook ads work for your business:
Do your research.
You need to figure out pain points of your ideal customer. What do they need? What are their wants? A lot of business owners just assume pain points but don’t search for actual data to prove their assumptions. Don’t do that. Rather, by researching your customers’ market desires, along with their fears and concerns, you can craft copy in a way that will generate responses from each ad you run.
To find out pain points, look at competitors’ reviews on Google, Amazon and Yelp, study forums for your niche and of course, simply ask people.
This is the most important step when you are building your customer avatar.
Get creative.
People are going to miss your ad if the creative is boring. It needs to stand out and make Facebook visitors stop and take action.When setting up an ad and choosing the style, I found single images work better than carousel. I like to place some color around the border, such as red, orange or yellow to catch the attention of a user. For video ads, it is important to have some sort of action (no one likes someone just talking on screen)”.
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