Econsultancy is hosting a webinar on ‘Crossing the New Digital Divide: Your Guide to Marketing Effectiveness in a Time of Bold Claims and Outrageous Expectations’ on Wednesday, June 20 at 2.00 am EST.

The Econsultancy team says, “Join Wayne St. Amand, CMO, Moira Freeman, Product Marketing Manager and Matt Butterfield, Head of Client Services at Nielsen Visual IQ, as they discuss the constantly changing landscape of digital marketing, analytics and attribution. Find out how you can navigate the tangled digital path, and get actionable tips for overcoming common challenges to marketing effectiveness in a time of bold claims and outrageous expectations.

Agenda 

In this webinar, you will learn:

  • How digital has made marketing incredibly complex
  • Why winning in the digital era requires new measurement approach
  • Strategies and technologies for discovering the tactics and audiences behind your best-performing marketing
  • Best practices and use cases for aligning your team around the metrics that matter”.

Crossing the New Digital Divide: Your Guide to Marketing Effectiveness in a Time of Bold Claims and Outrageous Expectations

Econsultancy

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