The content marketing success lies in the way your customers consume it. It has to flow among them and make them feel that the content is making is difference to them.

Copyblogger columnist Nick Usborne has shared five reasons your customers are not reading your content. Avoiding them can help you improve your content performance.

Usborne says, “Remember, your reader’s attention is fragile. There are plenty of other pages she could be reading. Give her half an excuse and she’ll abandon you in a heartbeat.

And when that happens, your page just failed to achieve its purpose.

Let’s look at four common causes of that scenario.

Reason #1: You use too many empty words or phrases

Keeping in mind your readers’ fragility of attention, avoid writing like this:

“Always striving for excellence, from our very inception, a visionary, vigilant, and flexible approach has ensured that we are awake to the exciting possibilities science and technology allow, so that we can offer you beautiful, precise, and high-quality hardwood floors.”

I know. It’s hard to imagine that sentence ever got to see the light of day. Forty-one words that tell us absolutely nothing. But yes, that’s a real example, taken from the wild”.

4 Reasons Why People Stop Reading Before the End of a Page

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