You need to continue experimenting for achieving success in marketing. Email too is a form that can be made irresistible by innovating your thinking.

Entrepreneur contributor Susan Gunelius has shared ten tips to write emails that can help you get better results.

Gunelius says, “Before you write an email message, you should understand some copywriting basics. Following are 10 steps that you should keep in mind as you write your email messages:

Step 1: Exploit your product’s (or service’s) benefits

If you’re writing an email message with a call to action that motivates people to take an action, then you need to exploit the benefits of the item you’re offering. Whether that item is one of the products or services you sell or it’s a free ebook, if you want people to act, you need to clearly explain the benefits they’ll get when they complete the action. Don’t just talk about the features of what you’re offering — clearly explain what people will get when they act. What problems will be solved or pain points addressed after that action is taken? How will acting make their lives better, easier or happier? Determine the benefits of your offer and promote them in your message.

Step 2: Exploit your competition’s weaknesses

Depending on your desired call to action, it could make sense to include copy in your message that shows why taking an alternate action is a bad idea and won’t deliver the same benefits as taking your desired action”.

10 Tips for Writing Emails That Will Get You Tangible Results

Entrepreneur

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