‘Marketing Data Management’ Webinar 1.00 pm ET
eMarketer is hosting a webinar on ‘Marketing Data Management’ on Thursday, June 21 at 1.00 pm ET.
The eMarketer team says, “As B2B marketers and sellers aim to execute more targeted and account-based programs this inevitably requires them to rely on a host of technologies and data sources to better understand their buyers. Integrating all that data and managing it, however, poses significant challenges. eMarketer B2B specialist Jillian Ryan will break down the key types of data B2B companies are identifying and integrating, and the technology to do so”.
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