Social media marketing rests on the efforts you put in to plan your social media campaigns. With a well-planned approach you can extend your reach to huge audience.

Econsultancy columnist Sean Cole has shared six useful strategies to help marketers plan better performing paid social media campaigns.

Cole says, “With GlobalWebIndex reporting that 93% of internet users have at least one social media account, therein lays a huge opportunity for marketers to target their audiences.

Advertising on social media is, of course, now widely utilised. With Econsultancy recently refreshing its Paid Social Media Advertising Best Practice Guide, let’s look at six specific areas for beginners to consider when designing a paid social campaign.

Audiences

Let’s start with audiences. Defining these people needs to be done clearly from the outset of any paid social campaign. In addition, you need to consider how your social ads can invoke the desired reaction to the service or product you’re promoting.

To do this, it’s imperative to research your audience’s behaviour…

  • What platforms are they using?
  • Where are they likely to be?
  • What type of media do they consume?

All of this data will not only help inform your creative but also where and when to target your desired audience – the major social platforms now give you the tools and means to do this through website retargeting and customer/matched/tailored targeting (using data collected from your customers via channels like email and mobile)”.

Six basics of planning a paid social campaign

Econsultancy
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