Content reaches your prospects and customers in multiple formats. And as we know for each person the format that appeals can vary. So the best way is to publicize your content in different formats.

Content Marketing Institute columnist Mike Murray has shared nine content marketing formats that can help you achieve success in content marketing.

Murray says, “Does your online content have an expiration date?

Is it only good for 30 days? A year? Two years?

Thanks to search engines – whether you like it or not – your content is evergreen.

But while your content’s always discoverable technically, you need to think strategically about how it can be valuable all years round for searchers and Google’s algorithm.

These content types can work well for evergreen content that does well with your audience and in search engines.

Reference ‘books’ for tools

If your audience uses online tools, organize them into one or more articles that can serve as a go-to reference. As you learn about new or better tools, update the article so it remains fresh.

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). He started it years ago and continues to use the same URL as he faithfully expands this incredible resource”.

9 Evergreen Content Formats for Long-Term Success [Examples]

Content Marketing Institute
Sharing is caring