Instagram is launching IGTV, a video app that will allow businesses to share longer vertical video on Instagram for getting closer to more audience and to get discovered by new people.

The IGTV team says, “Five years after the launch of video on Instagram, we are excited to introduce IGTV which brings audiences closer to the creators they love. We are re-envisioning mobile video with a new standalone surface that features longer videos and easy discoverability through channels, all in a vertical format that sits upright, in the palm of your hand.

We’re evolving with the times; these days, people are watching less TV and more digital video. By 2021, mobile video will account for 78% of total mobile data traffic. And we’ve learned that younger audiences are spending more time with amateur content creators and less time with professionals”.

Instagram IGTV Video App

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