How to Create Content Your Audience Actually Cares About [Video]
Contently’s Joe Lazauskas has posted a video titled ‘How to create content your audience actually cares about’.
Lazauskas says, “A great content strategy requires a deep understanding of your target audience—one that evaluates both quantitative and qualitative factors to learn what your audience wants from you. All marketers should figure this out before they create content that’s new, expensive, and potentially off the mark.
In the second episode of our new Content Marketing Minute series, I reveal the content strategy secrets to building strong relationships with a high-value audience. There are special guest appearances from Lonely Island and Drake. Check it out below, and please try to ignore the creases in my shirt”.
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