Shopify team has published a podcast titled ‘Crafting a Stronger Marketing Message by Focusing on Fewer Features’ featuring Jean Wu.

Felix Thea says, “There are probably a dozen different ways you could position your product, but the reality is you can’t give all your features equal attention or you’ll overwhelm new customers.

Instead, your main marketing message should focus on one or two key features that get customers to see themselves using your products.

But how do you determine which features get the spotlight and which ones you save for your product page?

Jean Wu is the founder of que Bottle: water bottle designed to be the best-looking collapsible water bottles that are both functional and fashionable.

In this episode of Shopify Masters, you’ll learn about the copywriting process she uses to create an emotional connection with customers”.

Crafting a Stronger Marketing Message by Focusing on Fewer Features

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