The social media marketing success can be made more easy to achieve by tapping right influencers to promote your brand. The Instagram influencers are rising quickly and they can be a huge help

Shopify contributor Desirae Odjick has shared some useful tips to help marketers find right Instagram Influencers.

Odjick says, “To help you figure out whether you’re working with the right influencers for your store, we spoke with Neil Waller, co-founder of Shore Projects, a 2015 Build-a-Business winner, and co-founder and CEO of Whalar, a tool to help you streamline and manage your influencer marketing.

“First, take a step back and say, “Why do you want to work with influencers?” Because the output that you can get from working with influencers is a few different things, so the lens through which you’ll choose to vet them could be different based on your business goals.”

Neil outlined three main benefits of working with influencers, each of which is a great standalone objective.

  1. Tap into their knowledge of a platform and what works, to create content for that platform
  2. Access their audience
  3. Work with them as consumers, to get their feedback and perspective on your product”.

Instagram Influencers: How Do I Find People Who Are a Good Fit For My Brand?

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