Thirteen strategies to improve your email marketing
Email marketing is a form that has been evolving continuously and allowing the marketers to improve their marketing ROI.
HubSpot columnist Pamela Vaughan has shared thirteen strategies to help marketers make their email marketing campaigns more rewarding.
Vaughan says, “While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business.
1. Don’t Purchase Contact Lists
This first tip should come as no surprise, but given the recent rollout of the General Data Protection Regulation (GDPR), it bears repeating. Email campaigns depend on a healthy open rate, and if you’re contacting people whose information you bought — rather than earned from a previous interaction — you’ll quickly see your emails’ performance drop.
The GDPR also requires each European recipient’s consent before you reach out to them, and purchased email lists usually do not come with that consent.
2. Use Incentives to Increase Open Rates
When you include an incentive in your subject line, you can increase open rates by as much as 50%. “Free shipping when you spend $25 or more” and “Receive a free iPod with demo” are examples of good, incentive-focused subject lines”.
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