Your sales can be strengthened with the right approach and by offering personal treatment to your prospects. An effective sales presentation can be developed by observing the sales tactics adopted by your co-marketers. The PPTTOP team has published an infographic detailing the anatomy of a perfect sales presentation. Clemence Lepers says, “Top performers know that presentations can have a huge impact on their business. Because the truth is, when you start deliver top-tier business materials, you’re able to: Design clean slides that grab – and keep – people’s attention (adios text-heavy,... [...]

Email marketing is a form that has been evolving continuously and allowing the marketers to improve their marketing ROI. HubSpot columnist Pamela Vaughan has shared thirteen strategies to help marketers make their email marketing campaigns more rewarding. Vaughan says, “While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. 1. Don’t... [...]

Content Marketing Institute contributor Aaron Orendorff has shared eleven content curation and collaboration tools that can help marketers improve their marketing performance. Orendorff says, “How can you create a system to curate and collaborate on content that doesn’t require more people or waste your time? The answer lies in these 11 tools. 1. Quuu Before getting into Quuu, let me head off an objection: “How is Evernote not No. 1?” Two reasons. First, because most of us already use Evernote for content marketing, including it wouldn’t be groundbreaking. Second, mastering Evernote... [...]

Software being released today, called Linked Assist, will generate Leads in any niche, using LinkedIn Here is what Linked Assist can do for you: 1. Automatically send connection requests 2. Automatically send messages to people you ca connected with 3. Export connection data in CSV format, for import into Excel, etc. 4. Automatically endorse profiles of your connections 5. Save your messages and signature blocks as templates for future use. Sell more with LinkedIn. Check out this new software here: Linked Assist  [...]

Econsultancy is hosting a webinar on ‘Artificial Intelligence and Machine Learning’ on Thursday, June 28 at 2.00 am EST. The Econsultancy team says, “Our June webinar will examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from Econsultancy’s upcoming report titled: “A Marketer’s Guide to Artificial Intelligence and Machine Learning”. Artificial intelligence has begun to change how we market and who we market to so it will be essential for marketers to understand the implications. Key points... [...]

Action-based email automation allows you to plan email campaigns based on your subscriber responses. Instead of sending general emails, this pattern allows you to reach out the customers according to the need. AWeber columnist Jill Fanslu has shared three strategies to start action-based email automation. Fanslu says, “Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute. So I did some digging. Turns out, most people told me email automation is overwhelming and they’re not sure where... [...]

The social media marketing success can be made more easy to achieve by tapping right influencers to promote your brand. The Instagram influencers are rising quickly and they can be a huge help Shopify contributor Desirae Odjick has shared some useful tips to help marketers find right Instagram Influencers. Odjick says, “To help you figure out whether you’re working with the right influencers for your store, we spoke with Neil Waller, co-founder of Shore Projects, a 2015 Build-a-Business winner, and co-founder and CEO of Whalar, a tool to help you streamline and manage your influencer... [...]

January 2018 onward Facebook had stopped advertisements that promote cryptocurrency and other financial products From June 26, the company is going to allow ads that promote cryptocurrency and related content from pre-approved advertisers. Rob Leathern, Product Management Director at Facebook says, “Advertisers wanting to run ads for cryptocurrency products and services must submit an application to help us assess their eligibility — including any licenses they have obtained, whether they are traded on a public stock exchange, and other relevant public background on their business.... [...]

Shopify team has published a podcast titled ‘Crafting a Stronger Marketing Message by Focusing on Fewer Features’ featuring Jean Wu. Felix Thea says, “There are probably a dozen different ways you could position your product, but the reality is you can’t give all your features equal attention or you’ll overwhelm new customers. Instead, your main marketing message should focus on one or two key features that get customers to see themselves using your products. But how do you determine which features get the spotlight and which ones you save for your product page? Jean... [...]

Exoerienced video marketer, Jimmy Mancini, has launched new software that will improve your videos dramatically and with just a few clicks. He calls it Video Joiner PRO. It will merge up to 3 videos into a single video with ease. If you should need to merge more, just repeat the action to merge all your videos into a single video. A typical use would be to add a introductory clip (for example, an animated version of your logo that you want at the beginning of alll your new videos) at the beginning of a new video you create. Just give Video Joiner PRO the names of your two video files and it will... [...]