User-generated content works an asset for the brands. You can use such content and establish your authenticity. Right approach to integrate the user reviews can also help you improve your content marketing. Content Marketing Institute’s Kristen McCabe has shared six ways to integrate user reviews into your content. McCabe says, “Let’s explore six ways to incorporate reviews into your content marketing strategy and how to avoid the pitfalls. 1. Spark content ideas Review sites can be a springboard for content ideas – ideas that already reflect something your audience thinks, whether... [...]

Business 2 Community team is hosting a webinar on ‘Improving B2B Paid Marketing Campaign Effectiveness Through Pipeline Measurement’ on Thursday, August 9 at 2.00 pm ET. The B2C team says, “According to Gartner’s CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution. In this session, JD will show how you can... [...]

HubSpot columnist Christina Perricone has published a useful guide to email marketing. Perricone says, “Here are some stats that prove how effective email marketing can be: Email is good for business. Two thirds of customers have made a purchase as a direct result of an email marketing message. Only 20% of leads that are sent directly to sales are qualified, meaning they need to be nurtured via email and great content. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Perhaps the best reason to use email marketing is that you own... [...]

You need to cope with the changing search engine algorithms for getting the web traffic organic way. It requires quality content and SEO tactics to get the traffic. Econsultancy columnist Manish Dudharejia has shared seven tips to help ecommerce businesses boost their organic search traffic. Dudharejia says, “Before you start investing too much of your budget in content, link building, and paid search, focus on putting a process in place that will keep your site optimized for search. While there are literally hundreds of technical ways to optimize your site’s SEO (at a minimum), here... [...]

Experience-driven commerce allows businesses to connect with customers in a digitally enabled way. It is a way to enhance your sales. Econsultancy columnist Jeff Rajeck has shared information on the future of experience-driven commerce and the challenges and opportunities brought by it. Rajeck says, “While marketers have been discussing experience-driven commerce for several years, recent acquisitions of ecommerce platforms by the major marketing clouds have led to increased interest in the topic. Brad Rencher, Executive Vice President at Adobe, even stated recently that experience-riven... [...]

Google has announced the launch of new URL inspection tool in the Search Console. The aim of this new tool is to make the search more transparent by allowing the webmasters to evaluate their website domains. Google has also added other new features to the console. Talking about these features, Roman Kecher says, “In addition to the launch of URL inspection, we have a few more features and reports we recently launched to the new Search Console: Sixteen months of traffic data: The Search Analytics API now returns 16 months of data, just like the Performance report. Recipe report: The Recipe... [...]

With rising sales channels, many a times for marketers it becomes difficult to decide which channel would work best for them to reach out their prospects. HubSpot’s Aja Frost has shared 20+ sales experts’ opinions on best ways to reach out the prospects for the first time. On using email for the initial communication, Frost says, “The majority of experts recommended starting with an email. “An initial email usually makes more sense because it doesn’t require [the prospect to] answer at the moment they receive it,” writes Robert Graham, author of Cold Calling Early Customers. Plus,... [...]

With its rising user base Instagram has created a huge base for the businesses to prosper by growing their sales. Instagram’s different features allow the brands to reach out bigger audiences. HubSpot’s Matt Smith has shared a useful article on using Instagram’s Shoppable Posts to boost online sales. Smith says, “Shoppable posts are Instagram’s next big step in becoming a more business-friendly platform. Thanks to the new feature, Instagram users can complete their buying journey, from discovery to checkout, without ever leaving the Instagram app. And with 80% of Instagram’s 800... [...]

Ecommerce can be a profitable, consistent and long-term business. This has been proven over and over. The problem is that getting started isn’t easy. You have to find the best-selling products in your niche, add them to your ecommerce website, and create promotions for them that pull in customers. New software called AliExtractor can help you start and operate your ecommerce business site using products from AliExpress with a lot less hassle than you ever thought possible. First, this software can help you find the best AliExpress products to promote. With AliExtractor, you can spend minutes... [...]

Content creation is a continuous process that requires you to showcase your creativity and keep the clients updated with the fresh content. With rising social media usages, you can create content from multiple sources such as your own social content or the user generated content. Content Marketing Institute columnist Ann Smarty has shared three ways to turn your brand monitoring into new content. Smarty says, “Consider these three ways to turn those brand mentions into content assets. 1. Web mentions into monthly roundups There’s one fundamental tactic behind brand monitoring online: Promote... [...]