You need a concrete plan before launching an online business as it helps you cultivate the right vision for your brand. Also observing how the successful business owners work can help you implement the proven success strategies.

Entrepreneur contributor Kimanzi Constable has shared useful growth strategies to build a six-figure business.

Constable says, “The major social media platforms get billions of users daily. The opportunity to reach them and tell them about your business is exciting. While this has opened many doors for us as entrepreneurs, it’s also created a crutch. It’s not uncommon for entrepreneurs to build their entire marketing strategy around posting on social media organically. You’ve probably seen a fellow entrepreneur posting constantly about their business. It repels potential leads.

The major social media platforms are publicly traded companies that have to make a profit for their shareholders. The way they do this is by always changing. If you build your foundation on their platforms, your business will suffer when they decide to make a change that benefits their bottom line.

Social media marketing should only be one part of a diverse and ever-evolving marketing plan for your business. Email marketing still works well. Media exposure grows businesses. Webinars, joint ventures, public speaking and many others ways help you market and grow your business. Don’t put all your eggs in the social media marketing basket”.

Use These Growth Strategies to Build a 6-Figure Business

Entrepreneur

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