Launching a new product and a brand and making it successful is a challenge that almost all businesses face. To make a great first impression of your brand you need to do things differently.

MarketingProfs columnist Stewart Hodgson has shared five tips to launch an unforgettable brand.

Hodgson says, “Adopting a forward-thinking mindset, establishing a strategy, and fully prepping your rollout will help take your launch into the success stratosphere. All it takes is a commitment to five simple steps.

Step 1: Start as early as possible

Founding father Benjamin Franklin told us that when we fail to prepare, we prepare to fail.

There’s a lot more to launching a brand than simply showing off a new logo or telling people that you’re open for business. The quicker you get started, the sooner you’ll be able to identify potential problems before they damage your company’s reputation.

For instance, we all remember the fateful spring morning when Instagram rolled out its brand new logo, sparking a public outcry and leaving the business wondering where it went wrong”.

How to Launch a New Brand: Five Tips for an Unforgettable Debut

MarketingProfs

Sharing is caring